KlubOK :: специализированный ресурс по управлению качеством

Слово	Определение
Retention Rate	The percentage of customers who continue to make purchases from you in a second period, such as a year. If you had 4,000 customers who bought from you last year and this year 3,000 of those same people also make purchases, your retention rate would be 75%.
Return on Investment (ROI)	A key measure of the success of any direct marketing activity. It is the total net profit from a direct marketing initiative, divided by the total cost of the entire operation. ROI from an initial offer is often negative. But when customer lifetime value is taken into account, it often becomes positive.
Review - Анализ	сущ. См. ИСО 9000:2000 раздел 3.8.7
Rework - Переделка	глагол См. ИСО 9000:2000 раздел 3.6.7
RFM	Stands for Recency, Frequency, Monetary. It is a method for segmenting or rating your customers. The best customers are those who have bought from you recently, buy many times, and in large amounts.
RFP	Request for Proposals; the document which is used to get external database service bureaus to bid on maintaining your marketing database.
Rollout	After a direct mail test of a few thousand letters, a rollout is the mailing to the rest of the names on the successful lists. It may be preceded by a second test or "continuation".
ROP	Run of press, or Run of Paper. Advertising space purchased which the paper may insert wherever they see fit.
SAA	System Application Architecture. An IBM term for a system whereby PC's can be connected to and used to run mainframes by cooperative processing.
Safeguard - Охранять	глагол защищать, обеспечивать безопасность, предоставлять безопасность (кому-либо или чему-либо)
Sales promoution	Product promotion - любая форма сообщений, используемых фирмой для информации, убеждения или напоминания людям о своих товарах, услугах, образах, идеях, общественной деятельности и их влияния на общество.
Satisfaction Survey	A survey of customers designed as much to learn something about customers for relationship building purposes as it is to learn about good and bad features of your servicing of the customers.
Saturated Market	A situation in which everyone has the product, and the market is essentially a replacement market. For example, tires, batteries, room air conditioners, television.
SCF	Sectional Center Facility. The first three digits of the U. S. Zip Code.
SCM	Supply Chain Management - система управления цепочкой поставки как внутри так и вне предприятия. По прогнозам Gartner Group системы SCM и CRM станут необходимыми модулями ERP II систем.

Словарь терминов(ISO/ИСО, менеджмент, маркетинг, интернет)

Словарь терминов
(ISO/ИСО, менеджмент, маркетинг, интернет)