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Словарь терминов
(ISO/ИСО, менеджмент, маркетинг, интернет)

Слово	Определение
Retention	The tendency to keep customers buying. Success is measured by retention of customers.
Retention Budget	A budget for a program to keep customers from leaving.
Retention Rate	The percentage of customers who continue to make purchases from you in a second period, such as a year. If you had 4,000 customers who bought from you last year and this year 3,000 of those same people also make purchases, your retention rate would be 75%.
Return on Investment (ROI)	A key measure of the success of any direct marketing activity. It is the total net profit from a direct marketing initiative, divided by the total cost of the entire operation. ROI from an initial offer is often negative. But when customer lifetime value is taken into account, it often becomes positive.
Review - Анализ	сущ. См. ИСО 9000:2000 раздел 3.8.7
Rework - Переделка	глагол См. ИСО 9000:2000 раздел 3.6.7
RFM	Stands for Recency, Frequency, Monetary. It is a method for segmenting or rating your customers. The best customers are those who have bought from you recently, buy many times, and in large amounts.
RFP	Request for Proposals; the document which is used to get external database service bureaus to bid on maintaining your marketing database.
Rollout	After a direct mail test of a few thousand letters, a rollout is the mailing to the rest of the names on the successful lists. It may be preceded by a second test or "continuation".
ROP	Run of press, or Run of Paper. Advertising space purchased which the paper may insert wherever they see fit.

Словарь терминов(ISO/ИСО, менеджмент, маркетинг, интернет)

Словарь терминов
(ISO/ИСО, менеджмент, маркетинг, интернет)