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Слово
Определение
List maintenance
Keeping a mailing list current through correcting and updating the addresses and other data.
List rental
The process of renting (for one time use, or other periods) a list of names of customers owned by some other organization for an agreed upon cost per thousand.
List test
Part of a list selected to try to determine the effectiveness of the entire list.
Loss Leader
A product sold at a loss to get customers to begin buying.
Loyalty Customer
loyalty is measured as Retention. A loyal customer is one who keeps buying from you.
Loyalty marketing
A strategic approach to developing programs intended primarily to establish and maintain a lasting, and profitable relationship between a seller and its customers. Often relies on a formalised system of rewards for frequent customers.
Loyalty Programs
Rewards that encourage customers to keep being customers longer, or to purchase more.
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