ISO/DIS 10001 - DRAFT INTERNATIONAL STANDARD

ISO 10001 is designed to be used solely as a guidance document. Where all applicable guidance provided in this International Standard has been implemented, statements that a customer satisfaction code of conduct is planned, designed, developed, implemented, maintained and improved based on that guidance may be made.

However, any statements claiming or implying conformity to this International Standard in any promotional and communication material, such as press releases, advertisements, marketing brochures, videos, staff announcements, logos, slogans and catch lines for diverse media ranging from print and broadcasting, to Internet and multi-media applications, to product labels, signs, and banners are inconsistent with the International Standard and therefore should be avoided.