| Слово | Определение |
| Raid |
Redundant Array of Inexpensive Disk, a new technique for storing records on PCs and Mainframes. Greatly reduces the cost of disk storage. |
| Random Access |
Modern computer disks can access database records in random fashion. The opposite is sequential access. Random access makes database marketing possible. |
| Re-export |
Реэкспорт; Re-export; Enterpot trade - вывоз из страны ранее импортированных в нее товаров для перепродажи другим странам. Товары могут реэкспортироваться как в неизменном виде, так и после незначительной обработки. Различают:
- прямой реэкспорт - реэкспорт с завозом в страну; и
- косвенный реэкспорт, когда закупленные за границей товары отправляются непосредственно в третьи страны. |
| Reactivation |
A program which encourages lapsed customers to start buying again. |
| RealAudio, RealVideo |
подключаемый модуль к броузерам, позволяющий прослушивать (просматривать) аудио (видео) в прямом эфире. Применяется свой собственный высокоэффективный способ сжатия информации, позволяющий, кроме того, вещать в процессе передачи информации по сети. |
| Realization - Создание |
сущ. действие или акт по получению эффекта, результата превращение в реальность |
| Recency |
A term for how recently a person has bought from your company. It is well established that people who have bought most recently are more likely to buy from you again on your next promotion than people who bought from you longer ago. |
| Record |
A collection of fields that describe all the information on a customer. |
| Record - Запись |
сущ. См. ИСО 9000:2000 раздел 3.7.6 |
| Referral Rate |
The percentage of new customers that begin buying this year as a result of encouragement from last year's customers. Expressed as a percentage of last year's customers. If we had 4,000 customers last year, and they recommended new customers to us, of whom 240 became customers, the referral rate would be 6%. |
| Reformatting |
Changing the format of a rented list to a new record format that matches a desired arrangement. |
| Regrade - Пересмотр градации |
сущ. См. ИСО 9000:2000 раздел 3.6.8 |
| Regression |
Used in the phrase Multiple Regressions. It is a statistical technique, part of modeling, whereby you try to discover a mathematical formula which will explain trends in a set of data, and which variables determine response. A multiple regression might tell you that your best customers live in condominiums, have no children, and have income over $75K, for example. |
| Relational |
A relational database is what is needed for database marketing. Such a database is kept on disk and consists of related files (name and address, orders) which are related to each other by ID numbers and accessed by indexes. |
| Relationship Marketing |
The process of building a relationship with customers which results in the customers becoming more loyal, buying more, and staying as customers. Another word for Database Marketing. |
