Слово | Определение |
LAN |
Local Area Network. A system for linking several PCs into a single system with a File Server PC that keeps a central database. Some databases are located on LANs. |
Laser letter |
A letter produced on a Laser Printer. Very clean and neat looking. Possible to have unlimited personalization of the text of the letter. |
Lead |
A prospect who has responded is called a Lead. |
Lead Conversion |
Rate The percentage of leads which become customers. |
Lead Tracking |
The process of keeping up with what has happened to a lead (prospect who has expressed an interest in your product or service). Lead tracking is very difficult because salesmen hate to report on the status of leads. |
Legible - Разборчивый |
сущ. достаточно отчетливый, ясный, понятный, чтобы быть прочитанным |
Lettershop |
An independent company that handles all the details of printing and mailing letters. |
Liaison - Взаимодействие |
сущ. коммуникация и сотрудничество |
License trade |
Лицензионная торговля - международная торговля технологиями, включающая сделки с "ноу-хау", патентами и лицензиями на изобретения. |
Lifestyle |
Lifestyle data about a neighborhood comes from clustering. If a significant number of people in a given cluster have taken a foreign trip, it is assumed that all similar households have done this. It is a lifestyle attribute. Included are magazines read, TV programs watched, etc. |
Lifetime value |
The contribution to overhead and profit made by a customer during her total relationship with your company. Abbreviation: LTV. |
Lift |
The improvement in response from a mailing due to modeling and segmentation. Divide the response from a segment by the overall response, subtract 1 and multiply by 100. |
List |
Names and addresses of individuals and/or companies having in common a specific interest, characteristic or activity. |
List Broker |
A specialist who makes all necessary arrangements for one company to use the list(s) of another company. A broker's services may include most, or all, of the following: research, selection, recommendation and subsequent evaluation. |
List cleaning |
The process of correcting and/or removing a name and/or address from a mailing list because it is no longer correct. Term is also used in the identification and elimination of house list duplication. |