| Слово | Определение |
| Measure - Измерять |
глагол определять или устанавливать пространственную величину или количество (чего-нибудь) определять или устанавливать (пространственную величину или количество) путем приложения некоторого предмета с известным размером или объемом или путем сравнения с некоторой фиксированной единицей измерения |
| Measurement process - Процесс измерения |
сущ. См. ИСО 9000:2000 раздел 3.10.2 |
| Measuring equipment - Измерительное оборудование |
сущ. См. ИСО 9000:2000 раздел 3.10.4 |
| Media |
Communications channels that convey messages, such as radio, TV, magazines, direct mail. |
| Megabyte |
A million bytes. Disks are rated in megabytes. |
| Memory |
The amount of information that a computer can hold in its head while it is doing work. The more memory, the faster a computer can work, and the more complicated programs it can handle. New computers today have 32 megabytes of memory, which can be expanded. |
| Merge/purge |
A software system used to merge many different input tapes in differing formats and put them into a common format for a mailing. Merge/Purge detects duplicates. |
| Methodology - Методология |
сущ. область знаний, которая изучает методы и их применение в конкретной области предмет опытного исследования применяемых в каких-то областях методов |
| Metrological function - Метрологическая функция |
сущ. См. ИСО 9000:2000 пункт 3.10.6 |
| Micro |
Micro-computer. Another name for a PC. |
| Migration |
The process of moving your database from one platform (such as an external service bureau) to another (such as your in-house mainframe). When you outsource, you should look ahead and be sure that you can migrate at some later date. |
| MINI |
Smaller than Mainframe computers. They may also need raised floors and air conditioning. They are less expensive than Mainframes, and, generally do not have the power or input-output capability to manage a large marketing database. |
| MIPS |
Millions of Instructions Per Second. A measurement of the relative speed of a Mainframe computer. |
| MIS |
Abbreviation for Management Information Systems. This term is used in many companies to refer to the data processing staff that runs the central company mainframe computer. |
| Modeling |
A statistical technique whereby you determine which pieces of data in your customer database explains the behavior of your customers. The output of a model is a series of weights which can be multiplied by customer data (income, age, length of residence) to create a score which predicts likelihood to respond to an offer. |
- материалы об управлении и маркетинге
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